WeChat, China’s most popular social media app, has passed 1 billion users worldwide and shows no signs of slowing down. Because of this, it’s becoming increasingly crucial for businesses to gain WeChat followers so they can reach a wider audience of consumers.
More and more businesses are using WeChat to connect with customers, and more and more WeChat users are searching the platform to find information about companies around them.
This comes as no surprise considering how easy it is to use, the vast array of features it provides, and its ability to help you run your business.
If you have your own WeChat account, there are many ways you can maximize its benefits and attract new WeChat followers on the platform.
Tencent’s WeChat is the future when it comes to marketing strategies.
Today, WeChat is one of the leading social networks globally, ranking sixth in terms of active user number.
Because it is more than just a messaging app.
It is a portal, a tool, a payment method and an indispensable part of Chinese life.
If you want some exposure for your brand or product in China, you should definitely get an account!
As a result of the WeChat platform, nearly every small business operating in China is a “real” competitor.
Why?
Because each company has access to hundreds of millions of potential consumers and can use WeChat to engage with fans and customers.
On average, in 2021, most of the users followed between 10 and 20 WeChat accounts.
Here are five simple steps that will help you gain popularity among Chinese consumers without breaking a sweat.
How to boost your WeChat followers without breaking a sweat
1. Be innovative and optimize your content
Traditional content marketing means posting regularly and engaging with your audience.
But if you want to increase the number of your WeChat followers, you have to get super creative!
Look out for opportunities that can showcase your brand in an innovative or unique way.
Optimize your messaging by asking questions about what kind of services or products you offer.
This will give users a chance to interact with you and build their trust in you as an expert—you might even offer them exclusive discounts or content through one-on-one messaging!
2. Embed QR codes, so you attract more WeChat followers
QR codes are everywhere in China, and they’re becoming more and more popular here in the West as well.
They’ve become especially useful for businesses trying to reach mobile consumers.
QR codes make it easier for users, allowing them to access links or other content instantly when a company posts it on its website or on WeChat — rather than having users copy/paste complicated links into their phone.
Keep in mind that consumers in China are used to scanning QR codes and getting something in return for doing so.
3. Rely on loyalty programs
Running a loyalty program has been proven as one of the most effective methods of increasing customer retention and acquiring new ones.
Maximize the potential of your account by creating innovative loyalty programs that attract WeChat followers like never before.
Make use of eye-catching design elements, fun activities, and online campaigns to keep them coming back again and again.
Incentives such as points, rewards, and prizes excite customers to keep coming back for more. WeChat payments and virtual loyalty cards are more popular than ever because of their convenience.
4. Use influencers and Key Opinion Leaders (KOL’s)
As you probably already know, Key Opinion Leaders (KOLs) are influential bloggers and social media personalities who focus on certain topics or industries.
You can identify KOLs by searching for related hashtags or relevant keywords on WeChat.
When you’ve found a promising candidate, review their follower count, posts and overall engagement metrics.
The more influence they have over an audience, the more effective they will be at promoting your brand or product, which helps you attract more WeChat followers.
If you want more effective results, try offering incentives such as discounts or prizes in exchange for mentions of your business.
However, don’t just reach out to KOLs randomly; send them samples of your product first so that they can personally experience what it is that you offer before agreeing to promote it in their social circles.
5. Produce shareable content
Try out shareable content if you want more WeChat followers to engage with your brand’s content.
Shareable content sparks conversations and is more trustworthy and visible online.
Your company must adjust the content they share based on your audience’s interests.
High-quality content shared from one follower to his or her network can provide you greater visibility among a wider but still relevant audience pool.
That’s why you must create content that focuses on storytelling, sparks conversation and resonates with your followers.
Conclusion
These tactics will allow you to build up a large following on WeChat, which will enable you to reach out and share information about your business or whatever is of interest to you.
Having a strong social media presence is crucial for many people in today’s world.
It may not be easy in terms of time commitment, but it’s an effective way to get noticed by hundreds or thousands of people!
The fact that these are all tried-and-true methods means that there’s no reason not to use them—so start building up those WeChat followers!
Moreover, if you need help with tapping the Chinese market, just don’t forget to contact us.
