WeChat marketing Whitelisting is one of the most powerful tools for businesses to reach their target customers in China. A key element of any successful WeChat marketing strategy is whitelisting. It enables businesses to collaborate with other companies and increase the number of their WeChat followers. In this blog post, we will discuss what whitelisting…
Are you a Canadian business looking for ways to get ahead in the digital world? Then the CDAP grant program can be for you! The truth is that implementing digital technologies can be an overwhelming prospect for many small- and medium-sized businesses. A lot can stand in the way of making a digital shift. You…
WeChat has grown astounding since its launch in 2011, currently boasting over one billion active monthly users worldwide—and real estate firms are taking notice. Considering the impressive numbers behind China’s real estate market, WeChat’s popularity amongst Chinese ex-pats and the social network’s capacity to reach Chinese consumers in their native language, WeChat can be instrumental…
It’s common knowledge that the Chinese market loves viral content, and the Chinese community has one of the largest numbers of social media users in the world! WeChat is one of the most powerful platforms you can use to engage Chinese audiences, so it makes sense to think of viral WeChat content marketing as part…
China marketing can be incredibly rewarding, but it also comes with pitfalls to watch out for along the way. One of the most important things you need to be careful about when entering the Chinese market is avoiding plagiarism and other intellectual property issues. Unfortunately, some companies overlook the risks that come with China’s marketing…
Since the Covid outbreak in late 2019, the world hasn’t been the same and especially e commerce in China. It severely impacted the world’s economy, and — two years later — the country is still working hard to get back on track after a prolonged period of constricted supply chains, decreased production and rising inflation. …
The western world is fascinated with Chinese KOLs and has been for a while now. Thanks to the massive growth of the Chinese e-commerce market, the number of self-made KOLs has grown exponentially in recent years. These bloggers, vloggers, e-commerce entrepreneurs and other influencers have huge followings on Weibo and WeChat that you might want…
Western brands looking to enter the Chinese market through digital marketing will run into some difficulties that other organizations aren’t likely to encounter. There are plenty of opportunities in China’s digital marketing space, but they come with challenges and roadblocks too. Targeting a new audience is always risky and especially so in China, where expectations…
You’re most likely reading this blog post because you have a product, app or website you think can succeed in China. That’s great! It’s an exciting time to be an international business looking to take pieces of the Chinese cake. There’s only one problem, though (not really a problem but still)…localized content marketing. Localized content…
What’s the best platform to use if you want to do B2B content marketing in China? China is home to the largest population of internet users globally and tremendous revenue from eCommerce and B2B industries. If you’re reading this, there is a fair chance that your business has plans for China or maybe is looking…
