It’s common knowledge that the Chinese market loves viral content, and the Chinese community has one of the largest numbers of social media users in the world! WeChat is one of the most powerful platforms you can use to engage Chinese audiences, so it makes sense to think of viral WeChat content marketing as part…
China marketing can be incredibly rewarding, but it also comes with pitfalls to watch out for along the way. One of the most important things you need to be careful about when entering the Chinese market is avoiding plagiarism and other intellectual property issues. Unfortunately, some companies overlook the risks that come with China’s marketing…
Since the Covid outbreak in late 2019, the world hasn’t been the same and especially e commerce in China. It severely impacted the world’s economy, and — two years later — the country is still working hard to get back on track after a prolonged period of constricted supply chains, decreased production and rising inflation. …
The western world is fascinated with Chinese KOLs and has been for a while now. Thanks to the massive growth of the Chinese e-commerce market, the number of self-made KOLs has grown exponentially in recent years. These bloggers, vloggers, e-commerce entrepreneurs and other influencers have huge followings on Weibo and WeChat that you might want…
Western brands looking to enter the Chinese market through digital marketing will run into some difficulties that other organizations aren’t likely to encounter. There are plenty of opportunities in China’s digital marketing space, but they come with challenges and roadblocks too. Targeting a new audience is always risky and especially so in China, where expectations…
You’re most likely reading this blog post because you have a product, app or website you think can succeed in China. That’s great! It’s an exciting time to be an international business looking to take pieces of the Chinese cake. There’s only one problem, though (not really a problem but still)…localized content marketing. Localized content…
WeChat, China’s most popular social media app, has passed 1 billion users worldwide and shows no signs of slowing down. Because of this, it’s becoming increasingly crucial for businesses to gain WeChat followers so they can reach a wider audience of consumers. More and more businesses are using WeChat to connect with customers, and more…
Have you ever thought about creating your own WeChat official account to share news, promote products, and connect with more people? If so, you’ve come to the right place! For those who don’t know, an official account on the Chinese messaging app WeChat is an extension of your company, brand or business. With over 1.26…
wechat channels
Social networking is among the most effective marketing strategies available to you. Around 90% of young adults now communicate with brands via social media, which is only set to grow. Before diving into the worlds of Facebook, Twitter, and YouTube, you should have a social media plan. Regrettably, this technique might be overlooked in a…
