If you want to increase sales in any market, it’s critical to stay current on marketing trends. Strategies that used to work before, may not work nowadays. From cultural to future demand, you cannot rely on the same approach to succeed. This post is intended for marketers who wish to have a better understanding of top Chinese digital marketing trends. In this post, VI-Media will inform you about the top Chinese digital marketing trends for 2021 which will surely continue for the rest of a couple of years too. Following these trends, local businesses all over the world including Canada can easily reach their audience in the local Chinese communities.
To establish a solid presence and reach your audience in the local Chinese communities, you must first understand the most significant digital marketing trends in China at the moment and determine which ones are appropriate for your organization to easily reach your audience in the local Chinese communities. We’ve compiled a list of the top Chinese digital marketing trends, which you can use as a guide for deciding where to direct your efforts. Additionally, if you’re searching for a full-service marketing agency that can walk you through all of these methods in-depth, VI-Media is your best choice.
Live Streaming with High-Quality Content
Live-streaming advertisements will continue to draw people, but the emphasis will shift away from straightforward sales pitches and more entertaining and informative content. We at VI-Media are prepared to provide you with some insight into China’s top digital marketing trends. If you need further details, feel free to contact us.
Live-streaming ads must elicit enthusiasm, which can be accomplished by recruiting celebrity hosts to represent your business or a trusted KOL (Key Opinion Leader). In 2021 and also in coming years, live-streaming will place a greater emphasis on entertainment than on product sales. The objective is to raise the number of likes, shares, and comments and the number of new users.
Incentives offered during a live-streaming session are still an effective method of attracting viewers. However, we at VI-Media believe that material should now be more creative and instructive than purely commercial.
WeChat, The Marketing King
WeChat is a must-have application if you want to succeed with your marketing strategy and target audiences in China, as it has the most robust mobile presence. WeChat is on track to become the world’s most powerful app. However, social media platforms will have difficulty breaking into WeChat because the platform is not built on visibility or influence but rather on one-to-one, personalized, and focused discussions with members.
WeChat understands mobile’s enormous success and growth and capitalizes on it by allowing marketers to blend social and commercial features. The app functions as a “social e-commerce platform,” integrating social media and e-commerce operations.
The app has a perfect grasp of the advantages of mobile technology adoption in China. If you’re interested in learning more about WeChat marketing, VI Media offers KOL/influencer accounts and branding services on WeChat. VI-Media can indeed be your best sales partner.
M-Commerce in China
M-Commerce is undoubtedly thriving, as the Chinese spend a significant amount of time on their mobile devices. Your customer is more receptive to adverts on their mobile device; it is handier for them, and they are more likely to receive them. M-Commerce is only beginning to realize its potential in China. WeChat, in particular, is on track to become China’s future M-commerce platform, with businesses able to create micro-stores within the program. If you want more information about M-commerce in China and reach your target audiences in China, please feel free to contact VI-Media.
A Novel Approach to Key Opinion Leaders KOL’s
While KOLs (Key Opinion Leaders) remain essential in online marketing, their approach has shifted substantially. Companies now frequently enter into arrangements with KOLs that designate the company as the KOL’s exclusive partner.
As a result, influencers will promote a single brand via their content, social media networks, and e-commerce stores. On the other hand, the organization provides KOLs with all the assistance and training necessary to improve their branding efficiency.
KOLs, more commonly referred to as Key Opinion Leaders, are individuals on whom people rely for trustworthy reviews, opinions, and attitudes toward a topic, a service, or a business, and KOL Marketing has peaked in China. It’s not uncommon to find a large number of active KOLs on many platforms with nearly identical content. They do this to increase their exposure, and because each network is distinct, it’s more challenging for them to create unique content which their committed fans like.
If you are looking for trusted KOL’s services, please feel free to contact VI-Media.
Conclusion
Chinese digital marketing continues to be innovative and brimming with substantial development possibilities. The emerging developments in this business are both fascinating and challenging. This is particularly true for web marketers unfamiliar with this fascinating region of the world. Producing successful advertisements in Chinese communities may be particularly challenging for them. It is vital to have a firm grasp of local culture and consumer behavior to succeed in Chinese marketing. So, if you are looking to grow your target audiences in Chinese communities, this post will be very helpful to you.
If you require assistance in developing a marketing strategy for Chinese online platforms, please get in touch with VI-Media. We have over ten years of expertise in Chinese digital marketing and can assist you in laying the groundwork for your success.
