The easiest way to market your business to different communities is through social media platforms. However, you will only bring in notable results if you pick a widespread social media app with a userbase of proven online buyers. This is exactly what WeChat is. And why we at VI-media suggest WeChat marketing for those looking to scale their business.
Although we’ve already covered the app extensively in our blog, we came up with a quick read that will highlight the reasons your business needs WeChat marketing.
We will first look at the demographics of its user base and then move on to the features it offers to help both your business and clientele.
The Best Chinese Marketing Tool
As you probably already know, WeChat is a social media app popular within the Chinese community. And often, it is the only social media platform used by many Chinese individuals.
The reason for its success is mainly due to the functionality the app offers. Although, the restrictions imposed in China on other social media platforms such as YouTube also aid its popularity.
All this makes WeChat the perfect Chinese Marketing tool right now. So, not hopping on the platform to promote your products/services will seriously hurt your business’s growth. Especially because China is currently one of the top 5 countries with the largest number of online shoppers.
While it’s pretty obvious that WeChat marketing can help create a Chinese customer base internationally, its impact is no different locally. Especially if your business is based on Vancouver Island.
This is because, over the years in service, we’ve realized that most Chinese Canadians still prefer WeChat over other social apps. Therefore, implementing a WeChat digital marketing campaign has the potential of creating a whole new customer base, even if you are a local demand-driven business.
Function Packed Accounts
Besides being a gateway to the Chinese customer base of any market, WeChat allows you to promote your brand in style.
It does this by allowing you to create business accounts that can be followed by your clients. Your business can then use these accounts to keep your customers engaged through a variety of options, such as video sharing and microblogging. After all, “engagement” is a crucial aspect of digital marketing. Especially if you wish to keep your customer base.
So, listing your business in WeChat will undoubtedly help you gain a mass following of Chinese netizens. This will also help you brand your business as an authority in its respective niche within the Chinese community.
Availability Of Online Payment Options
Unlike other social media apps, the WeChat app comes with an inbuilt payment system. Commonly known as WeChat Pay, it allows users to pay using several options, like;
-In-app Web-based payments
-QR Code-based payments
-Certain Third Party In-app payments
This feature alone makes it a great Chinese marketing tool as it allows customers to browse products, engage with the business and pay with just a few simple clicks. Further, the conversion rates of WeChat are much greater than those of other social platforms as well.
Fun Fact: The WeChat Pay feature has gained so much traction over the years that its current daily transaction rate surpasses a billion.
A Constantly Evolving Platform
WeChat is a completely different beast compared to its initial release in 2013. Starting off as a simple messenger app, it is now the center of China’s social media network. Its growth over the past couple of years is unmatched and there’s no reason to think that it will stop anytime soon.
Many renowned businesses, such as Louis Vuitton and Jaguar, have already started integrating the platform in their marketing campaigns. So it’s high time you use WeChat Marketing to grow your business as well.
Let Us Help You!
Marketing your business through an unfamiliar platform to a different community can be a daunting task. Mostly because of the language and cultural barriers. That is why it’s always wise to employ an experienced and reputable digital marketing agency to get the best results.
And that is where we come in.
Working with dozens of international businesses, such as BMW and H&R Block, we at VI-Media have repeatedly shown success in our Chinese marketing campaigns. So let us help you break down the barriers that are keeping you from spanning over to the Chinese community as well. From content creation to brand promotion, let us do all the heavy lifting while you sit back and enjoy the results.
