It’s common knowledge that the Chinese market loves viral content, and the Chinese community has one of the largest numbers of social media users in the world! WeChat is one of the most powerful platforms you can use to engage Chinese audiences, so it makes sense to think of viral WeChat content marketing as part of your overall strategy.
However, not every company knows how to create viral content, so this article will break down how to create it successfully.
Let’s get started!
1. Create interesting, shareable content
To create shareable content, find a topic people are passionate about and use it as a way to engage your audience.
With social media, we often feel like we’re talking to people instead of with them.
One way to change that is by asking questions or stating facts that encourage people to have a conversation in the comments section.
The best approach is to invest in research and learning about people in the niche that you are targeting.
Once you can figure out what they really care about.
2. Create relatable content with an emotional impact
WeChat is the most popular social media platform in China, and it is only natural for marketers to look for ways to capitalize on this.
Another thing you can do is create something relatable with an emotional impact that will draw people into the story and make them feel like they’re involved.
This can be done through video, images or text, but whichever format you choose, it must be easy for viewers to understand and engage with in order for them to share it with friends.
However, when creating viral WeChat content marketing, be aware of plagiarism, as it’s really frowned upon by the Chinese community.
3. Create a catchy headline
The most important part of the content marketing game is the headline.
It’s what will lure people into clicking, and it’s what will help your post go viral on social media.
If you’re not sure how to craft a catchy headline, here are some tips that may help:
- Use a question as your headline.
- Write a title that relates to current events or pop culture.
- Start with an attention-grabbing sentence such as ‘You won’t believe who just did this’ or ‘We can’t believe what we found out today.’
4. Be controversial
The fastest way to create viral content on WeChat is by doing the opposite of what everyone else is doing.
It’s important to be controversial and go against the grain.
The best way to do this is by creating an opinion piece that stirs up a heated debate about something that people are passionate about.
If you can get a large group of people going at each other in a debate, then your post will quickly start blowing up with shares and likes.
When people see a piece of content that makes them uncomfortable or angry, they’re more likely to share it because they want other people to know what they’re thinking.
However, controversy can also backfire if it turns into a negative situation for your brand.
You must know how to create viral content marketing without being controversial in order for it to work for you!
5. Have some humour
Humour is a powerful way to connect with your audience and make them feel like they’re part of the conversation.
It’s a great way to humanize your brand and make you relatable, which will make people more likely to trust you and share your content.
Many people don’t realize that humour plays an important role in creating viral content.
When you use humour in your marketing, you can create a positive experience for consumers.
Final remarks
There you have it!
If you want to create viral WeChat content marketing, these are the things that you want to keep in mind.
Consistency is key for WeChat.
The more content you share, the better your chances of success.
However, that does not mean that quantity is everything.
After all, what good would it do to post twelve times a day if none of your posts are grabbing anyone’s attention?
This goes back to developing a style and personality.
Make sure that your voice is clear and consistent while also trying new things often enough to stay fresh and exciting.
And that’s exactly what we do at VI Media. Don’t hesitate to contact us.
