WeChat marketing Whitelisting is one of the most powerful tools for businesses to reach their target customers in China.
A key element of any successful WeChat marketing strategy is whitelisting. It enables businesses to collaborate with other companies and increase the number of their WeChat followers.
In this blog post, we will discuss what whitelisting is and how it can be used to boost your marketing efforts.
Claiming full ownership of your content
It is essential that content producers take the necessary steps to protect their intellectual property when publishing on WeChat.
One way to do this is by whitelisting content and claiming full ownership of it.
Presenting…Whitelisting!
Whitelisting allows some accounts of your choosing to share (reprint) your content by proving you are the original content creator.
This allows you to control how your content is shared and redistributed, as well as provide proof of ownership.
When you whitelist your content, you can activate each post’s Original Content Declaration button.
This gives you peace of mind knowing that your content will not be misused or copied without your knowledge.
You can give third-party partners two main types of authorization to reprint your content.
- Authorization for individual articles or for all content posted on your account.
- The whitelisted partner can share all your articles at any time.
The benefits of whitelisting on WeChat
Whitelisting on WeChat is a powerful tool for brands looking to expand their reach and engage with a wider audience.
By whitelisting, brands can open up their accounts to be reposted and shared by authorized parties, creating more visibility and expanding their network.
When whitelisting, brands are able to control who is sharing their content, thus ensuring that it reaches the right people.
This is especially useful for targeted campaigns and collaborations with influencers, KOLs, and other brands, as it helps create a secure and targeted way to distribute content.
Finally, whitelisting on WeChat helps ensure that your brand’s content remains secure, as unauthorized users will not be able to share it.
This helps protect your brand’s identity and ensures that the content you create remains exclusively yours.
Overall, whitelisting on WeChat can be a great way for brands to boost collaborations, engage with new audiences, and protect their content.
It is a powerful tool that can help brands reach their goals and expand their presence in the digital space.
Collaboration and cross-promoting
As mentioned, whitelisting is an important tool for brands on WeChat, as it allows for more efficient collaboration and cross-promotion.
It grants permission for a partner account to display a link to the original official account and can also allow for the resharing account to edit the article if desired.
However, keep in mind that the whole point is to direct users to your account.
So, using a QR code or contact card at the end of the article will do wonders in that direction.
Moreover, if your brand has several official accounts on WeChat, whitelisting each other can be an effective way to cross-promote.
This way, you can regularly reshare content from all accounts.
This will help reach a wider audience and drive more traffic to your pages.
Bottom line
Overall, whitelisting is an important tool for brands on WeChat marketing and can be used to maximize collaboration and cross-promotion.
It helps ensure that content is shared accurately, allowing users to easily access the original source.
However, in order to make the most of whitelisting, you need to have a carefully planned collaboration strategy.
That’s where a helping hand is needed the most.
If you want to know more about content sharing and WeChat marketing, feel free to contact our team for a consultation.
We will help you develop your networks among Chinese customers for better visibility and more sales in the end.
