Numerous brands and enterprises from across the world are investing much in marketing to enter the Chinese market. Therefore, if a foreign brand wants to join the Chinese market or establish a presence, it must present in a location that promotes awareness and involvement to develop a presence and interact with many target groups. VI-Media has reviewed some of the most popular social media apps that local businesses worldwide, including Canada, may use to reach their customers in the local Chinese communities quickly.
The app is a chat messaging application, which people use to communicate and includes e-Payment functions such as WeChat Pay, which enables People in China to use WeChat to pay online and offline with a single mobile phone. Alternatively, whether to purchase a rail ticket, hire a taxi, distribute a red package, find a mate, or rent a bike.
Additionally, WeChat offers a WeChat Official Account function for brands looking to market and engage with their customers via WeChat. Included are e-commerce tools such as the WeChat Mini Program allow firms to construct a store or sub-application on WeChat to sell a product with integrated marketing. This year marks WeChat’s tenth anniversary, with the addition of new features such as animated emojis and short videos, as well as WeBeans. This tool allows users to tip their favorite Streamer on WeChat’s Live Streaming Channels.
WeChat has topped 1.2 billion users, according to the most recent figures. Each day, 38 billion messages are sent. Each day, WeChat users post 68 million videos. The majority of Chinese spend more than an hour per day. The average user opens WeChat ten times daily, and there are over 20 million WeChat Official Accounts.
As a result, WeChat is a vital marketing channel in China. Articles and content posted on WeChat Moment establish a credible brand image that helps improve engagement and turn followers into buyers. So do the new features, such as WOW that appear when users press as with the brand’s articles. Content will appear in the WOW category on the homepage alongside Top stories, making it more straightforward for WeChat users to find our brand.
While Banner Advertising on Official Accounts performs similarly to ads launched on Moments, they operate significantly differently because various influencer accounts on WeChat publish sponsored material to promote their popularity, typically with hundreds of thousands of followers. If you want to understand more about WeChat marketing, VI-Media offers KOL/influencer accounts and WeChat branding services.
Xiao Hong Shu (RED)
In China, Facebook, Twitter, and YouTube all have localized versions. What do you think of Instagram? Xiao Hong Shu RED, also referred to as Little Red Book, is a social networking platform with a unique demographic since most of its members are young and urban women between 18 and 35. It will reach 300 million subscribers and 100 million active users by 2020. Over 56% of users live in big cities, 72% are millennials, and 85% are women with extremely high purchasing power. Apart from being a social media platform, Xiao Hong Shu RED is also an e-commerce platform, similar to Instagram and Pinterest, combined with Amazon, where users can post reviews and exchange content.
Xiao Hong Shu RED has developed into the most severe platform for firms interested in selling high-quality products. Additionally, this hybrid platform is home to KOLs and influencers in the beauty and fashion industries. Additionally, there are luxury brands. Numerous high-priced products to promote require the purchase of adverts on this site. Making the brand’s personality stand out among various components is a significant issue. VI-Media offers KOL/influencer accounts and Xiao Hong Shu RED branding services. If you want to understand more about Xiao Hong Shu RED marketing, contact us.
This is a social media network comparable to Twitter and Facebook in terms of microblogging. Chinese people utilize it to update their status, share, and exchange information about current social issues. Weibo content is readily viral and serves as a popular venue for KOLs and celebrities to interact with their fans.
By 2020, Weibo will have surpassed 523 million subscribers and 224 million daily active users, with a more than 50% rise in Live Stream usage. Over 82 percent of Weibo users are online buyers. Weibo is thus another social media platform that is well-suited for internet marketing. Brands may use Weibo to attract clients and help their audiences and followers. At the moment, Weibo has its live-streaming network, Yizhibo Live, which is gaining popularity among KOL and celebrities for interacting with fans and conducting live sales.
Conclusion
If your brand wishes to reach the Chinese market via these prominent social media platforms, we are prepared to assist you. VI-Media is a Chinese media company based in BC, Canada, with decades of expertise and experience mixed with a Chinese Social Media background. Therefore, if you want to expand your targeted customers in China, this article will be beneficial. Please get in touch with VI-Media if you require assistance establishing a marketing plan. We have over a decade of experience and can help you develop the foundations for your success in the country.
