Many people have asked us at VI-media that how to market using WeChat. And we understand that some are unsure whether WeChat is necessary for doing business in Chinese marketing. The answer is a resounding yes!
WeChat is more than just an app. It is an entire ecosystem that may be extremely beneficial for businesses looking to access the Chinese market. To demonstrate the influence WeChat can have on marketing, we at VI-media prepared this guide based on our years of expertise and will walk you through top strategies for WeChat marketing in 2021.
What Is WeChat?
WeChat is the most widely used social media platform in China. And it is the primary platform driving China’s digital transformation. A mega app that combines the most popular elements of the majority of western and Chinese platforms: Blog-style articles, digitally interactive experiences, WeChat Pay, e-commerce and e-booking via WeChat Mini Programs, Moments, Channels, live streaming, enterprise solutions, and even a search engine, are just some of the features available.
WeChat is one of the most popular social networks worldwide, ranking sixth in terms of active users, and has developed into a lucrative marketing platform due to its diverse functionality. WeChat’s popularity is because it could incorporate nearly all of the elements that contributed to the success of the world’s most popular social networks. WeChat is more than just a social network; it’s a new way of life. It establishes online and offline connections between people, services, brands, and things.
Below are some of the top strategies for WeChat marketing in 2021. Also, if you are looking for a full-time marketing agency that can guide you through all these strategies in details, VI-media serves the best for the purpose.
Top Strategies for WeChat Marketing in 2021
WeChat’s numerous capabilities enable firms to interact and engage with customers in a variety of ways. After creating a WeChat Official Account, you’ll need to build a following, as WeChat users can only access content posted if they’ve already subscribed to your account. The following are the best strategies illustrate by VI-Media on how to connect with the WeChat community and get others to follow your Official Account:
1. Content Marketing
WeChat is a fantastic platform for sharing interesting content about your brand and products. Producing high-quality content is critical because it transforms into shareable material. Whether your audience promotes it in targeted groups, via personal message, or in their very own moments, it all contributes to your company’s increased visibility. Additionally, you can promote the information via WeChat Moments and banners at the end of popular articles. The latter is less expensive, and you can pay through involvement or actions.
We at VI-Media believe that there are no doubt hundreds of other methods on how WeChat features your business, but the content is always the king. A well-thought-out localization strategy is critical for ensuring your brand, and product communications engage with Purchasers and their heritage. Keep in mind to post frequently to maintain engagement with your followers.
2. Marketing And Loyalty Programs That Are Geo-Localized
On WeChat, geolocation services are frequently used for marketing purposes: depending on a user’s location, content adverts suited to the user’s preferences can be streamed at the end of pages. Additionally, businesses can develop loyalty programs by utilizing geolocation technologies to identify consumers and offer them particular discounts and promotions based on their proximity. Followings can be transformed into members in this manner.
On WeChat, there are numerous strategies to market to consumers:
- Provide a VIP card via the app.
- Offer promotions.
- Issue e-coupons that may be redeemed in-store.
3. E-Commerce On WeChat
In recent years, it has become fairly common to create a WeChat Store and offer things to Chinese consumers via WeChat. Users can purchase directly from the brands’ authorized WeChat Stores to ensure that the project is authentic and of a high-quality standard. WeChat Stores assist businesses in selling their products via the app’s dedicated, mobile-enabled commerce venues. Once you’ve created a store, all you have to do is upload images and product information and connect your banking account afterward. Since WeChat Stores are completely integrated into the WeChat experience, users can easily share store content, purchases, and other details with others.
4. Marketing Through Influencers
Influencer marketing is a very popular form of marketing on WeChat. KOLs are people who have already developed sizable online followings. They leverage their audience’s trust to provide recommendations as well as other sponsored communications to the individuals who are looking to them for ideas and direction. Brands may collaborate with KOLs to boost consumer acquisition and buy rates. KOLs can not only publish material or links to your official accounts and extol the virtues of your product or service, but they can also leverage the power of QR codes to make it convenient for users to transact using their unique offer codes.
5. Quick Response Codes
WeChat has established its reputation on the effective use of QR codes. Users scan one another’s codes to not only add one another but also to connect to their official, subscription-based accounts. When brands create an account, they are also provided with a QR code for the account. Businesses wishing to increase their followers and fans on WeChat should promote their QR Code in as many locations as possible, such as on its website or wall postings. When somebody scans the QR Code, they automatically become members and gain access to all shared content.
Additionally, there is a great chance for online to offline marketing with actual products that include QR codes that can be used to generate consumer leads. QR codes strategically positioned not only attract traffic but also enable cross-promotion across multiple social media platforms and forums. Weibo is China’s second-largest social network, and its posts frequently include images linked with QR codes that link to WeChat accounts.
Conclusion
WeChat for business is an integral aspect of any successful Chinese marketing strategy. It is a powerful app that integrates many of the best aspects of social media, resulting in a highly social and linked marketing platform. The above mentioned are some of the Top Strategies for WeChat Marketing in 2021. The Chinese technology ecosystem is dynamic. Keeping up with the latest WeChat features will give your business a competitive edge in this fast-paced industry.
Marketing your business to a new community via an unfamiliar platform can be a difficult task. VI-Media takes care of everything from content creation to brand marketing, so you can relax and watch the results.
