Campaigns are the key to success of any digital marketing. It is the most effective way of getting sells quickly. But a bad campaign will cause you to waste money on marketing methods. Anyways, Chinese marketing tools & strategies are different than others. There are over 1.4 billion people live in China. So the market space is huge. As a result, most of the small & large business have been trying to acquire Chinese market. But many of them actually failed. This is just because they started marketing without much knowing the demographic & their uniqueness. Here we discussed about few major digital marketing tips & tricks very specific to acquire Chinese consumer.
Time needed: 10 minutes.
Table of Contents
- WeChat Marketing
- Website Content Marketing
- Newsletter
- KOL Marketing
- Baidu Crawler
1. WeChat Marketing
We already discussed a lot about WeChat Marketing in another post. So we will not go through each of them in this article. But here is the gist- WeChat is one of the popular messaging app in China. But it’s not only designed or used only for messaging. It has been used for marketing, promoting to payment, and it has many other use cases. Learn more about WeChat Marketing here.
2. Website Content Marketing
As I said earlier, Chinese marketing strategy is different than others. And their website is as well. They-
a. Like full width content and without enough space in let & right side of the screen.
b. Are comfortable with huge texts & links without much media content.
c. Browse websites on their Mobile phone instead of computer. And this is they normally do.
d. Like text base informational content without having much media content.
e. Have different fascination about color than rest of the world.
f. Like browsing websites & apps on the go.
So if you want to dominate sales in Chinese market, you have to take these into consideration.
Also you can connect your website with your WeChat account. So you can share your website content to WeChat right away.
3. Newsletter
Email marketing is one of the effective marketing tool in China. It’s worth collecting leads and sending them newsletters. There are several email campaign platform you can choose from. For example- Drip, ActiveCampaign, MailChimp, Aweber, etc. There are also many premade newsletter template you can use or start from scratch. But it’s always better to get help from experts. Consumer likes FREEBIES, DISCOUNT & COUPON. You can take advantages of it and implement it using your Newsletters.
4. KOL Digital Marketing
It refers to Key Opinion Leaders. Those are celebrity or influencers who help you to promote your brand with exchange of money. It could be a reality show or one side video explanation or writing/referring to your brand.
5. Baidu Crawler
It’s mainly a web crawler or search engine. You can submit your website & sitemap to Baidu for indexing. It gives you necessary tools to make improvements on your website or app or content. Baidu also have PPC & advertising features which can be benefited for your business.
Digital Marketing Approach
Not every tips & tricks work for everyone equally. But you don’t know until you try. So if you try above strategies there is a chance to be successful.
