WeChat has grown astounding since its launch in 2011, currently boasting over one billion active monthly users worldwide—and real estate firms are taking notice. Considering the impressive numbers behind China’s real estate market, WeChat’s popularity amongst Chinese ex-pats and the social network’s capacity to reach Chinese consumers in their native language, WeChat can be instrumental in reaching Chinese real estate buyers if you know how to use it correctly!
Main types of Chinese real estate buyers
If you want to target a community, you have to be able to identify them first.
- Chinese buyers who are currently residing in Mainland China but wish to purchase property in another country.
- Chinese residents currently residing in the US (for example) and looking for a property in Canada.
- Domestic buyers who live in Canada and want to buy property in Canada.
These categories of buyers have specific requirements and needs, so you have to pay close attention if you want to target them correctly.
Why should real estate agents target Chinese buyers?
Chinese people are looking for a way to invest their money in real estate.
They are also looking for options that will provide them with a better return on investment, which is why investing in real estate has become so popular.
As the Chinese middle class grows and disposable income rises, more and more people are looking for ways to buy property overseas.
That is why we believe that targeting the Chinese community through WeChat is an excellent idea.
Chinese buyers are part of the fastest-growing sector of global real estate buyers, seeking out areas that offer an appealing immigrant investment.
However, selling a home to a Chinese buyer has its own challenges.
That’s why it is important to have a deep grasp of your potential buyers’ purchasing behaviours.
So, how to attract Chinese real estate buyers?
1. Set up a WeChat account
WeChat is an excellent medium for connecting with potential customers.
With over 1.3 billion active users, it provides a golden opportunity for increased brand awareness.
There are millions of potential real estate buyers on Chinese social media, but if you want to stand out, you must create a WeChat account.
It will allow you to construct a buyer persona and identify content topics to target your audience.
After all, having an official WeChat account gives you access to useful features that make connecting with users easier.
2. Engage followers with quality content
In order to attract Chinese Real Estate Buyers on WeChat, it is important to share quality content that will keep your followers engaged.
There are a few ways to do this:
– Share your latest blog post with the public or in specific group chats.
– Post images of your new properties.
– Start conversations on popular topics related to the real estate industry and share valuable insights.
– Ask people to share their stories and thoughts about buying property in China and other countries.
Keep in mind that your target audience here is the Chinese community, so your content should be designed to appeal to them.
3. Boost credibility with a professional website
A website is a great way to let people know about your business and what you do.
It’s also the most powerful and efficient way for people to find out more about you and what you can offer.
If a potential client is scrolling through their phone and finds your listing, they’ll be able to click on it and find out all the information they need in a matter of seconds.
A website lets them know if you’re a credible company, who you are, where your office is located, what kind of services or products you offer, how much it costs, and whether there are discounts available for first-time customers or not.
The list goes on.
Conclusion – Get on board with the trend.
With so many platforms available, it can be hard to figure out which ones are right for your business.
But with China’s heavy reliance on online shopping, it might be worth looking at a few different platforms.
A popular one among the Chinese community is WeChat, a social media app that allows users to send photos, videos and voice messages.
While marketing strategies differ between Canadian and Chinese audiences, you can successfully convert your leads with the proper platforms and tactics.
As Chinese marketing professionals with years of expertise at Vi-Media, we know all of the techniques for success for different industries, so don’t hesitate to contact us!
