Account Registration & Verification (Overseas) Even if your business is not based in China, you can set up an official presence on Xiaohongshu. Start by registering a personal account – you can use an overseas phone number (just select your country code). After that, upgrade to a Business Account for your company. During verification, choose…
For Canadian brands in retail, education, healthcare, and real estate, WeChat has become the most essential channel to connect with Chinese consumers. Building a complete WeChat ecosystem can turn casual awareness into long-term loyalty. 1. Why WeChat Matters Among Chinese Canadians, WeChat is the primary digital platform for messaging, news, and payments. By offering services…
Chinese Canadians represent a significant market force, with 1.2 million residents contributing over CAD 60 billion in annual spending. Yet, many businesses still fail to resonate with this community. To succeed, brands must understand how trust shapes their purchasing decisions and where they get their information. 1. Word-of-Mouth and Value Matter Most Chinese consumers prioritize…
Xiaohongshu (RED) has become the most active “grass-planting” platform among Chinese communities in North America. For Canadian and American businesses aiming to engage local Chinese consumers, RED offers a unique chance to connect with this fast-growing audience. Here’s why it matters — and how brands can use it effectively. What Makes Xiaohongshu Unique Xiaohongshu blends…
The Chinese-speaking population in Canada is growing rapidly, with an estimated 1.8 million Chinese residents accounting for about 5% of the total population . Nearly 70% of them live in major metropolitan areas such as Vancouver and Toronto . This community not only wields strong purchasing power but also maintains tightly connected social circles. For…
WeChat marketing Whitelisting is one of the most powerful tools for businesses to reach their target customers in China. A key element of any successful WeChat marketing strategy is whitelisting. It enables businesses to collaborate with other companies and increase the number of their WeChat followers. In this blog post, we will discuss what whitelisting…
Are you a Canadian business looking for ways to get ahead in the digital world? Then the CDAP grant program can be for you! The truth is that implementing digital technologies can be an overwhelming prospect for many small- and medium-sized businesses. A lot can stand in the way of making a digital shift. You…
WeChat has grown astounding since its launch in 2011, currently boasting over one billion active monthly users worldwide—and real estate firms are taking notice. Considering the impressive numbers behind China’s real estate market, WeChat’s popularity amongst Chinese ex-pats and the social network’s capacity to reach Chinese consumers in their native language, WeChat can be instrumental…
It’s common knowledge that the Chinese market loves viral content, and the Chinese community has one of the largest numbers of social media users in the world! WeChat is one of the most powerful platforms you can use to engage Chinese audiences, so it makes sense to think of viral WeChat content marketing as part…
China marketing can be incredibly rewarding, but it also comes with pitfalls to watch out for along the way. One of the most important things you need to be careful about when entering the Chinese market is avoiding plagiarism and other intellectual property issues. Unfortunately, some companies overlook the risks that come with China’s marketing…
Since the Covid outbreak in late 2019, the world hasn’t been the same and especially e commerce in China. It severely impacted the world’s economy, and — two years later — the country is still working hard to get back on track after a prolonged period of constricted supply chains, decreased production and rising inflation. …
The western world is fascinated with Chinese KOLs and has been for a while now. Thanks to the massive growth of the Chinese e-commerce market, the number of self-made KOLs has grown exponentially in recent years. These bloggers, vloggers, e-commerce entrepreneurs and other influencers have huge followings on Weibo and WeChat that you might want…
Western brands looking to enter the Chinese market through digital marketing will run into some difficulties that other organizations aren’t likely to encounter. There are plenty of opportunities in China’s digital marketing space, but they come with challenges and roadblocks too. Targeting a new audience is always risky and especially so in China, where expectations…
You’re most likely reading this blog post because you have a product, app or website you think can succeed in China. That’s great! It’s an exciting time to be an international business looking to take pieces of the Chinese cake. There’s only one problem, though (not really a problem but still)…localized content marketing. Localized content…
What’s the best platform to use if you want to do B2B content marketing in China? China is home to the largest population of internet users globally and tremendous revenue from eCommerce and B2B industries. If you’re reading this, there is a fair chance that your business has plans for China or maybe is looking…
WeChat, China’s most popular social media app, has passed 1 billion users worldwide and shows no signs of slowing down. Because of this, it’s becoming increasingly crucial for businesses to gain WeChat followers so they can reach a wider audience of consumers. More and more businesses are using WeChat to connect with customers, and more…
Have you ever thought about creating your own WeChat official account to share news, promote products, and connect with more people? If so, you’ve come to the right place! For those who don’t know, an official account on the Chinese messaging app WeChat is an extension of your company, brand or business. With over 1.26…
Attract the Chinese consumer: What apps to use in 2022?
Men in China, particularly middle-aged men, have a stereotype when it comes to grooming. It’s also not particularly attractive. Fat, bald, and wearing a white undershirt hiked up to display an expectant mother’s tummy. Not quite what you’d expect from a beauty-market fantasy. As a result, they’ve been mostly ignored in traditional marketing images and…
It might not be easy to obtain your initial WeChat followers with a new WeChat account. An efficient way for connecting with potential customers — listening to them, appreciating them, and tailoring your marketing and products to their requirements. To disseminate your message, you must invest time and resources in engaging with others, which you…
Social networking is among the most effective marketing strategies available to you. Around 90% of young adults now communicate with brands via social media, which is only set to grow. Before diving into the worlds of Facebook, Twitter, and YouTube, you should have a social media plan. Regrettably, this technique might be overlooked in a…
If you want to increase sales in any market, it’s critical to stay current on marketing trends. Strategies that used to work before, may not work nowadays. From cultural to future demand, you cannot rely on the same approach to succeed. This post is intended for marketers who wish to have a better understanding of…
It’s hard to deny social media’s power as an advertising and promotion channel. 42 percent of all Online users use social media to learn more about brands. Have you decided to contract your social media marketing to a social media marketing agency? Then you’ll need to go through the available options and determine which agency…
Numerous brands and enterprises from across the world are investing much in marketing to enter the Chinese market. Therefore, if a foreign brand wants to join the Chinese market or establish a presence, it must present in a location that promotes awareness and involvement to develop a presence and interact with many target groups. VI-Media…
The way businesses market and advertise has shifted like night and day in the last few decades. Only a few years ago, firms advertised in newspapers and magazines. Radio and television advertisements were also used, although they are a costly kind of promotion. However, as technology advances, those forms of advertising and marketing become less…
Many people have asked us at VI-media that how to market using WeChat. And we understand that some are unsure whether WeChat is necessary for doing business in Chinese marketing. The answer is a resounding yes! WeChat is more than just an app. It is an entire ecosystem that may be extremely beneficial for businesses looking…
The easiest way to market your business to different communities is through social media platforms. However, you will only bring in notable results if you pick a widespread social media app with a userbase of proven online buyers. This is exactly what WeChat is. And why we at VI-media suggest WeChat marketing for those looking…
Facing a plateau in growing regular customers? Look around for a vast potential market in the Chinese community—and reach them by promoting your brand on Chinese social media platforms. In this post, you will learn about the Chinese social media landscape and find the right platform for your brand. If you have already launched an…
WeChat Official Accounts are a mini-website with blog pages. They are an interface a company can use to: Increase followers Send users push-notifications Redirect followers to a website, e-commerce shop, or allow them to buy directly through the app. WeChat Official Accounts are in the chat list of WeChat with all your other contact messages.…
In less than a decade, WeChat has penetrated virtually every aspect of Chinese life. To have an accurate idea of WeChat’s impact on Chinese people, think about how widespread Facebook is in Western and multiply that impact. WeChat is used in personal and business settings and has become the default means of a Chinese person…
Are you wondering how to start a marketing campaign and considering launching a WeChat marketing campaign for the new year? If you do not have any idea or don’t know what works best, look no further! Read on to draw inspiration from these five WeChat marketing successful cases we have hand picked for you. Successful…
It is not possible to imagine life in modern China without WeChat. China is years ahead of the rest of the world in social messaging. Chinese can split the bill in a restaurant, invest in financial products, follow different brands, go shopping online, meet new friends nearby, and more within one app: WeChat. It is…
Learn marketing strategies from celebrities and famous brand
This article will provide a list of reasons why to invest in the Chinese market if you are a Canadian business.
Campaigns are the key to success of any digital marketing. It is the most effective way of getting sells quickly. But a bad campaign will cause you to waste money on marketing methods. Anyways, Chinese marketing tools & strategies are different than others. There are over 1.4 billion people live in China. So the market…
Chinese Marketing policy & strategy is totally different than west. The population of china is over 1.439 billion. The number# 1 rank country is China according to population. So it does matter understanding Chinese Marketing policy & strategy if you want to target the Chinese people or community. Also there are huge numbers of people…
WeChat Marketing is the best policy to promote your business, brand & content. Because WeChat is China’s omnipotent all-in-one supper app equipped with full spectrum of features and tools. It is widely used social network in China where majority of the people uses WeChat. There are more that 45 billion messages sent on WeChat daily.…
