WeChat Marketing Whitelisting

WeChat Marketing Whitelisting: What is Whitelisting and How Can It Help

WeChat marketing Whitelisting is one of the most powerful tools for businesses to reach their target customers in China.  A key element of any successful WeChat marketing strategy is whitelisting. It enables businesses to collaborate with other companies and increase the number of their WeChat followers. In this blog post, we will discuss what whitelisting…

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CDAP Grant

CDAP Grant Program: How Your Business Can Get $15,000

Are you a Canadian business looking for ways to get ahead in the digital world? Then the CDAP grant program can be for you! The truth is that implementing digital technologies can be an overwhelming prospect for many small- and medium-sized businesses.  A lot can stand in the way of making a digital shift. You…

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Chinese real estate

Looking to attract Chinese real estate buyers? Use WeChat!

WeChat has grown astounding since its launch in 2011, currently boasting over one billion active monthly users worldwide—and real estate firms are taking notice. Considering the impressive numbers behind China’s real estate market, WeChat’s popularity amongst Chinese ex-pats and the social network’s capacity to reach Chinese consumers in their native language, WeChat can be instrumental…

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Viral WeChat Content Marketing

How to Create Viral WeChat Content Marketing

It’s common knowledge that the Chinese market loves viral content, and the Chinese community has one of the largest numbers of social media users in the world! WeChat is one of the most powerful platforms you can use to engage Chinese audiences, so it makes sense to think of viral WeChat content marketing as part…

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china marketing

China Marketing Strategy: Don’t Plagiarize Your Way to Success

China marketing can be incredibly rewarding, but it also comes with pitfalls to watch out for along the way.  One of the most important things you need to be careful about when entering the Chinese market is avoiding plagiarism and other intellectual property issues.  Unfortunately, some companies overlook the risks that come with China’s marketing…

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e commerce in china

E Commerce in China Post-Covid: What’s Changed?

Since the Covid outbreak in late 2019, the world hasn’t been the same and especially e commerce in China.  It severely impacted the world’s economy, and — two years later — the country is still working hard to get back on track after a prolonged period of constricted supply chains, decreased production and rising inflation. …

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kol

Chinese KOLs: What western brands should know in 2022

The western world is fascinated with Chinese KOLs and has been for a while now.  Thanks to the massive growth of the Chinese e-commerce market, the number of self-made KOLs has grown exponentially in recent years. These bloggers, vloggers, e-commerce entrepreneurs and other influencers have huge followings on Weibo and WeChat that you might want…

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western brands

Western Brands in China: Potential in digital marketing efforts

Western brands looking to enter the Chinese market through digital marketing will run into some difficulties that other organizations aren’t likely to encounter.  There are plenty of opportunities in China’s digital marketing space, but they come with challenges and roadblocks too.  Targeting a new audience is always risky and especially so in China, where expectations…

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