Men in China, particularly middle-aged men, have a stereotype when it comes to grooming. It’s also not particularly attractive. Fat, bald, and wearing a white undershirt hiked up to display an expectant mother’s tummy. Not quite what you’d expect from a beauty-market fantasy. As a result, they’ve been mostly ignored in traditional marketing images and…
It might not be easy to obtain your initial WeChat followers with a new WeChat account. An efficient way for connecting with potential customers — listening to them, appreciating them, and tailoring your marketing and products to their requirements. To disseminate your message, you must invest time and resources in engaging with others, which you…
Social networking is among the most effective marketing strategies available to you. Around 90% of young adults now communicate with brands via social media, which is only set to grow. Before diving into the worlds of Facebook, Twitter, and YouTube, you should have a social media plan. Regrettably, this technique might be overlooked in a…
If you want to increase sales in any market, it’s critical to stay current on marketing trends. Strategies that used to work before, may not work nowadays. From cultural to future demand, you cannot rely on the same approach to succeed. This post is intended for marketers who wish to have a better understanding of…
It’s hard to deny social media’s power as an advertising and promotion channel. 42 percent of all Online users use social media to learn more about brands. Have you decided to contract your social media marketing to a social media marketing agency? Then you’ll need to go through the available options and determine which agency…
Numerous brands and enterprises from across the world are investing much in marketing to enter the Chinese market. Therefore, if a foreign brand wants to join the Chinese market or establish a presence, it must present in a location that promotes awareness and involvement to develop a presence and interact with many target groups. VI-Media…
The way businesses market and advertise has shifted like night and day in the last few decades. Only a few years ago, firms advertised in newspapers and magazines. Radio and television advertisements were also used, although they are a costly kind of promotion. However, as technology advances, those forms of advertising and marketing become less…
Many people have asked us at VI-media that how to market using WeChat. And we understand that some are unsure whether WeChat is necessary for doing business in Chinese marketing. The answer is a resounding yes! WeChat is more than just an app. It is an entire ecosystem that may be extremely beneficial for businesses looking…
Facing a plateau in growing regular customers? Look around for a vast potential market in the Chinese community—and reach them by promoting your brand on Chinese social media platforms. In this post, you will learn about the Chinese social media landscape and find the right platform for your brand. If you have already launched an…
Learn marketing strategies from celebrities and famous brand
Event Campaign Management
THE SCOPE
Chinese Marketing Strategy｜Chinese Social Media Content Creation & Management Chinese Advertisement | Media Buy
THE CHALLENGE
Being unable to market their products and tour to local Chinese audiences because of language barriers and cultural differences.
OUR APPROACH
Leveraging high-quality content creation and a WeChat traffic network covering 90% of Vancouver Island's Chinese community to drive targeted traffic and boost sales for Hudson’s Bay gala.
RESULTS
Leads to Wechat Groups: 800+
Article Views: 50,000
Sales: $ 20,000
Media buy services
THE SCOPE
Chinese Advertisement | Chinese Influencer Marketing
THE CHALLENGE
Promotional activities are not fully reaching the Chinese community on Vancouver Island in a timely way.
OUR APPROACH
Event promotions and strategic deployment across high-traffic channels.
RESULTS
Sales revenue in Yearly: +80%
Media impression: +2,000%
Potential franchise leads: +100%
Full Little Red Book Marketing Management
THE SCOPE
Chinese Marketing Strategy｜Mail Advertising | Chinese Social Media Content Creation Chinese Advertisement | Chinese Influencer Marketing
THE CHALLENGE
Language and cultural barriers hinder the product's ability to reach the Chinese community in Vancouver effectively.
OUR APPROACH
Our strategy includes direct mail advertising and establishing a Little Red Book account to enhance product promotion.
RESULTS
Article Views: 1700+
Number of Mail Recipients: 25,000
Reader Engagement: 180+
Full Chinese Marketing Management
THE SCOPE
Chinese Marketing Strategy | Chinese Social Media Content & Management｜Chinese Advertisement | Sales Management
THE CHALLENGE
Being unable to market education to local Chinese audiences because of language barriers and cultural differences.
OUR APPROACH
Our full marketing strategy was updated to use appeal founder’s stories, knowledge sharing, and the changes of the students to engage Chinese parents. Attracting more potential clients with outstanding CRM.
RESULTS
Article Views: +680%
Follower Growth Rate within 3 months: +185%
Reader Engagement: +350%
Wechat Content Creation
THE SCOPE
Wechat Registration｜Wechat Management Service｜Wechat Content Creation
THE CHALLENGE
Limited access to effective channels for engaging a broader Chinese client base.
OUR APPROACH
We help clients craft effective WeChat strategies and utilize our network, covering over 90% of the Chinese community on Vancouver Island, to deliver targeted messages efficiently.
RESULTS
Reader Retention: 55%+
Article Views: 4500+
Shares: 4500+
