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Author Archives: design_bright

WeChat followers

Boost your WeChat followers: 5 tactics to try in 2022

Chinese Marketing, Marketing, WeChat MarketingBy design_brightAugust 18, 2022

WeChat, China’s most popular social media app, has passed 1 billion users worldwide and shows no signs of slowing down. Because of this, it’s becoming increasingly crucial for businesses to gain WeChat followers so they can reach a wider audience of consumers. More and more businesses are using WeChat to connect with customers, and more…

wechat official account

Create a WeChat official account in 2022: A short guide

Chinese Marketing, Marketing, WeChat MarketingBy design_brightMay 15, 2022

Have you ever thought about creating your own WeChat official account to share news, promote products, and connect with more people? If so, you’ve come to the right place!  For those who don’t know, an official account on the Chinese messaging app WeChat is an extension of your company, brand or business.  With over 1.26…

wechat channels

WeChat Channels: how to use it to promote your business?

Chinese Marketing, WeChat MarketingBy design_brightMarch 9, 2022

wechat channels

chinese consumer

Attract the Chinese consumer: What apps to use in 2022?

Chinese Marketing, WeChat MarketingBy design_brightMarch 9, 2022

Attract the Chinese consumer: What apps to use in 2022?

WeChat Official Accounts

WeChat Official Accounts for Business [Beginner’s guide 101]

Chinese Marketing, MarketingBy design_brightMay 6, 2021

WeChat Official Accounts are a mini-website with blog pages. They are an interface a company can use to: Increase followers Send users push-notifications Redirect followers to a website, e-commerce shop, or allow them to buy directly through the app. WeChat Official Accounts are in the chat list of WeChat with all your other contact messages.…

WeChat Statistics

Mind-Blowing WeChat Statistics in 2021

Chinese Marketing, MarketingBy design_brightMay 6, 2021

In less than a decade, WeChat has penetrated virtually every aspect of Chinese life. To have an accurate idea of WeChat’s impact on Chinese people, think about how widespread Facebook is in Western and multiply that impact. WeChat is used in personal and business settings and has become the default means of a Chinese person…

WeChat Channel

Chinese New Year 2021: 5 WeChat Marketing Campaigns to give you inspirations

Chinese Marketing, MarketingBy design_brightFebruary 5, 2021

Are you wondering how to start a marketing campaign and considering launching a WeChat marketing campaign for the new year? If you do not have any idea or don’t know what works best, look no further! Read on to draw inspiration from these five WeChat marketing successful cases we have hand picked for you. Successful…

WeChat Channels

WeChat Channels: a comprehensive guide [2021]

Chinese Marketing, MarketingBy design_brightFebruary 5, 2021

It is not possible to imagine life in modern China without WeChat. China is years ahead of the rest of the world in social messaging. Chinese can split the bill in a restaurant, invest in financial products, follow different brands, go shopping online, meet new friends nearby, and more within one app: WeChat. It is…

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2021 Hudson’s Bay Gala

Event Campaign Management

THE SCOPE

Chinese Marketing Strategy|Chinese Social Media Content Creation & Management Chinese Advertisement | Media Buy

THE CHALLENGE

Being unable to market their products and tour to local Chinese audiences because of language barriers and cultural differences.

OUR APPROACH

Leveraging high-quality content creation and a WeChat traffic network covering 90% of Vancouver Island's Chinese community to drive targeted traffic and boost sales for Hudson’s Bay gala.

RESULTS

Leads to Wechat Groups: 800+
Article Views: 50,000
Sales: $ 20,000

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Fantuan Delivery

Media buy services

THE SCOPE

Chinese Advertisement | Chinese Influencer Marketing

THE CHALLENGE

Promotional activities are not fully reaching the Chinese community on Vancouver Island in a timely way.

OUR APPROACH

Event promotions and strategic deployment across high-traffic channels.

RESULTS

Sales revenue in Yearly: +80%
Media impression: +2,000%
Potential franchise leads: +100%

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BCRC Heating

Full Little Red Book Marketing Management

THE SCOPE

Chinese Marketing Strategy|Mail Advertising | Chinese Social Media Content Creation Chinese Advertisement | Chinese Influencer Marketing

THE CHALLENGE

Language and cultural barriers hinder the product's ability to reach the Chinese community in Vancouver effectively.

OUR APPROACH

Our strategy includes direct mail advertising and establishing a Little Red Book account to enhance product promotion.

RESULTS

Article Views: 1700+
Number of Mail Recipients: 25,000
Reader Engagement: 180+

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Alliance Francaise Vancouver

Full Chinese Marketing Management

THE SCOPE

Chinese Marketing Strategy | Chinese Social Media Content & Management|Chinese Advertisement | Sales Management

THE CHALLENGE

Being unable to market education to local Chinese audiences because of language barriers and cultural differences.

OUR APPROACH

Our full marketing strategy was updated to use appeal founder’s stories, knowledge sharing, and the changes of the students to engage Chinese parents. Attracting more potential clients with outstanding CRM.

RESULTS

Article Views: +680%
Follower Growth Rate within 3 months: +185%
Reader Engagement: +350%

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May Liu- DFH Real Estate Ltd.

Wechat Content Creation

THE SCOPE

Wechat Registration|Wechat Management Service|Wechat Content Creation

THE CHALLENGE

Limited access to effective channels for engaging a broader Chinese client base.

OUR APPROACH

We help clients craft effective WeChat strategies and utilize our network, covering over 90% of the Chinese community on Vancouver Island, to deliver targeted messages efficiently.

RESULTS

Reader Retention: 55%+
Article Views: 4500+
Shares: 4500+

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