Lai Chun Chan
Business Development Manager
In 2019, I started to step in the local Chinese media industry in Victoria. Frist, I worked as a part-time editor, learned how to set the content layout and formed my own specific writing style, then I gradually have more chances to connect with different clients and promotion tasks.
I hope to bring these skills to Vancouver Island Media company and help our team achieve better sales and operation goals.
Strategic Thinking: Ability to identify opportunities and craft tailored strategies to achieve business goals.
Relationship Building: Expertise in cultivating and maintaining strong relationships with clients, partners, and stakeholders.
Market Analysis: Skilled in analyzing market trends, competitive landscapes, and customer needs to inform decision-making.
Negotiation: Proficient in negotiating contracts, partnerships, and deals that maximize mutual value.
Communication: Exceptional verbal and written communication skills for pitching ideas and presenting solutions.
Problem-Solving: Creative and analytical approach to overcoming challenges and seizing opportunities.
Networking: Building and leveraging professional networks to identify prospects and secure partnerships.
Project Management: Skilled in planning, coordinating, and executing projects to achieve objectives efficiently.
Driving growth, building partnerships, and shaping opportunities for a brighter future.
Business Development Manager
Content Writer
Content Coordinator
Operations Manager
Marketing Coordinator
Executive Director & CEO
Event Campaign Management
THE SCOPE
Chinese Marketing Strategy|Chinese Social Media Content Creation & Management Chinese Advertisement | Media Buy
THE CHALLENGE
Being unable to market their products and tour to local Chinese audiences because of language barriers and cultural differences.
OUR APPROACH
Leveraging high-quality content creation and a WeChat traffic network covering 90% of Vancouver Island's Chinese community to drive targeted traffic and boost sales for Hudson’s Bay gala.
RESULTS
Leads to Wechat Groups: 800+
Article Views: 50,000
Sales: $ 20,000
Media buy services
THE SCOPE
Chinese Advertisement | Chinese Influencer Marketing
THE CHALLENGE
Promotional activities are not fully reaching the Chinese community on Vancouver Island in a timely way.
OUR APPROACH
Event promotions and strategic deployment across high-traffic channels.
RESULTS
Sales revenue in Yearly: +80%
Media impression: +2,000%
Potential franchise leads: +100%
Full Little Red Book Marketing Management
THE SCOPE
Chinese Marketing Strategy|Mail Advertising | Chinese Social Media Content Creation Chinese Advertisement | Chinese Influencer Marketing
THE CHALLENGE
Language and cultural barriers hinder the product's ability to reach the Chinese community in Vancouver effectively.
OUR APPROACH
Our strategy includes direct mail advertising and establishing a Little Red Book account to enhance product promotion.
RESULTS
Article Views: 1700+
Number of Mail Recipients: 25,000
Reader Engagement: 180+
Full Chinese Marketing Management
THE SCOPE
Chinese Marketing Strategy | Chinese Social Media Content & Management|Chinese Advertisement | Sales Management
THE CHALLENGE
Being unable to market education to local Chinese audiences because of language barriers and cultural differences.
OUR APPROACH
Our full marketing strategy was updated to use appeal founder’s stories, knowledge sharing, and the changes of the students to engage Chinese parents. Attracting more potential clients with outstanding CRM.
RESULTS
Article Views: +680%
Follower Growth Rate within 3 months: +185%
Reader Engagement: +350%
Wechat Content Creation
THE SCOPE
Wechat Registration|Wechat Management Service|Wechat Content Creation
THE CHALLENGE
Limited access to effective channels for engaging a broader Chinese client base.
OUR APPROACH
We help clients craft effective WeChat strategies and utilize our network, covering over 90% of the Chinese community on Vancouver Island, to deliver targeted messages efficiently.
RESULTS
Reader Retention: 55%+
Article Views: 4500+
Shares: 4500+