Yunyi Lu

Marketing Specialist

Background

As a strategic Marketing Specialist, Yunyi Lu develops and implements comprehensive marketing and PR strategies to enhance brand awareness. She leads the full strategic planning process—from conducting market research and analyzing industry trends to executing integrated digital and offline campaigns. She ensures all promotional materials and online communications are impactful, accurate, and perfectly aligned with brand identity.

 

In addition to strategy execution, Yunyi coordinates with internal teams and external partners to ensure the professional delivery of marketing initiatives. She manages client communications, oversees marketing contracts, and evaluates campaign performance to provide data-driven insights. With strong organizational skills, she maintains brand consistency and provides strategic recommendations to drive company growth.

Skills

Marketing Strategy: Experienced in developing PR strategies to boost brand visibility.

Market Research: Conducts industry and competitor analysis to support strategic planning.

Campaign Execution: Coordinates integrated digital and offline marketing initiatives.

Content Management: Creates and edits promotional materials and corporate communications.

Client Communication: Manages professional engagement with clients and external partners.

Brand Management: Ensures brand consistency across all marketing channels and materials.

Performance Tracking: Monitors campaign metrics and prepares insightful reports for optimization.

Marketing Strategy
since 2026
Market Research
since 2026
Project Management
since 2026
  • 2505891379
  • 952960706@qq.com
  • 12 Pearson Street, Guelph, Ontario, N1L 0C2
Linkedin

Insight driven, strategy led, brand focused.

Di Lan

Executive Director & CEO