Lai Chun Chan
Business Development Manager
As a passionate and detail-oriented Content Coordinator, Yongfeng specializes in crafting compelling narratives that resonate with diverse audiences across various platforms. With a keen eye for detail and a strong understanding of brand voice, he ensures that all content is not only high-quality but also aligns with strategic goals. He thrives in collaborative environments, working closely with writers, designers, and marketers to bring creative projects to life.
With a deep understanding of content management systems and SEO best practices, he can streamline workflows and enhance content visibility while maintaining the highest standards of consistency and accuracy.
Content Strategy: Expert in developing comprehensive content strategies that align with marketing goals, audience needs, and industry trends.
Creative Collaboration: Skilled in working alongside writers, designers, and teams to produce cohesive, impactful content.
Editorial Management: Proficient in managing content calendars, ensuring deadlines are met while maintaining content quality and relevance.
SEO Optimization: Knowledgeable in SEO principles to ensure content reaches the right audience and performs well in search engines.
Brand Voice Consistency: Strong ability to adapt content across various channels while staying true to the brand’s tone and messaging.
Analytics and Reporting: Experienced in tracking content performance and using data to inform future content strategies and improvements.
Project Coordination: Skilled in juggling multiple projects, ensuring efficient workflows and timely delivery.
Content Distribution: Proficient in promoting content across digital platforms, including social media, websites, and email campaigns.
Crafting stories that connect, inspire, and engage.
Business Development Manager
Content Writer
Content Coordinator
Operations Manager
Marketing Coordinator
Executive Director & CEO
Event Campaign Management
THE SCOPE
Chinese Marketing Strategy|Chinese Social Media Content Creation & Management Chinese Advertisement | Media Buy
THE CHALLENGE
Being unable to market their products and tour to local Chinese audiences because of language barriers and cultural differences.
OUR APPROACH
Leveraging high-quality content creation and a WeChat traffic network covering 90% of Vancouver Island's Chinese community to drive targeted traffic and boost sales for Hudson’s Bay gala.
RESULTS
Leads to Wechat Groups: 800+
Article Views: 50,000
Sales: $ 20,000
Media buy services
THE SCOPE
Chinese Advertisement | Chinese Influencer Marketing
THE CHALLENGE
Promotional activities are not fully reaching the Chinese community on Vancouver Island in a timely way.
OUR APPROACH
Event promotions and strategic deployment across high-traffic channels.
RESULTS
Sales revenue in Yearly: +80%
Media impression: +2,000%
Potential franchise leads: +100%
Full Little Red Book Marketing Management
THE SCOPE
Chinese Marketing Strategy|Mail Advertising | Chinese Social Media Content Creation Chinese Advertisement | Chinese Influencer Marketing
THE CHALLENGE
Language and cultural barriers hinder the product's ability to reach the Chinese community in Vancouver effectively.
OUR APPROACH
Our strategy includes direct mail advertising and establishing a Little Red Book account to enhance product promotion.
RESULTS
Article Views: 1700+
Number of Mail Recipients: 25,000
Reader Engagement: 180+
Full Chinese Marketing Management
THE SCOPE
Chinese Marketing Strategy | Chinese Social Media Content & Management|Chinese Advertisement | Sales Management
THE CHALLENGE
Being unable to market education to local Chinese audiences because of language barriers and cultural differences.
OUR APPROACH
Our full marketing strategy was updated to use appeal founder’s stories, knowledge sharing, and the changes of the students to engage Chinese parents. Attracting more potential clients with outstanding CRM.
RESULTS
Article Views: +680%
Follower Growth Rate within 3 months: +185%
Reader Engagement: +350%
Wechat Content Creation
THE SCOPE
Wechat Registration|Wechat Management Service|Wechat Content Creation
THE CHALLENGE
Limited access to effective channels for engaging a broader Chinese client base.
OUR APPROACH
We help clients craft effective WeChat strategies and utilize our network, covering over 90% of the Chinese community on Vancouver Island, to deliver targeted messages efficiently.
RESULTS
Reader Retention: 55%+
Article Views: 4500+
Shares: 4500+