China marketing can be incredibly rewarding, but it also comes with pitfalls to watch out for along the way. One of the most important things you need to be careful about when entering the Chinese market is avoiding plagiarism and other intellectual property issues. Unfortunately, some companies overlook the risks that come with China’s marketing…
Since the Covid outbreak in late 2019, the world hasn’t been the same and especially e commerce in China. It severely impacted the world’s economy, and — two years later — the country is still working hard to get back on track after a prolonged period of constricted supply chains, decreased production and rising inflation. …
The western world is fascinated with Chinese KOLs and has been for a while now. Thanks to the massive growth of the Chinese e-commerce market, the number of self-made KOLs has grown exponentially in recent years. These bloggers, vloggers, e-commerce entrepreneurs and other influencers have huge followings on Weibo and WeChat that you might want…
Western brands looking to enter the Chinese market through digital marketing will run into some difficulties that other organizations aren’t likely to encounter. There are plenty of opportunities in China’s digital marketing space, but they come with challenges and roadblocks too. Targeting a new audience is always risky and especially so in China, where expectations…
You’re most likely reading this blog post because you have a product, app or website you think can succeed in China. That’s great! It’s an exciting time to be an international business looking to take pieces of the Chinese cake. There’s only one problem, though (not really a problem but still)…localized content marketing. Localized content…
What’s the best platform to use if you want to do B2B content marketing in China? China is home to the largest population of internet users globally and tremendous revenue from eCommerce and B2B industries. If you’re reading this, there is a fair chance that your business has plans for China or maybe is looking…
