Chinese KOLs: What western brands should know in 2022
The western world is fascinated with Chinese KOLs and has been for a while now. Thanks to the massive growth of the Chinese e-commerce market, the number of self-made KOLs has grown exponentially in recent years. These bloggers, vloggers, e-commerce entrepreneurs and other influencers have huge followings on Weibo and WeChat that you might want…