2021 Hudson’s Bay Gala
Event Campaign Management
THE SCOPE
Chinese Marketing Strategy｜Chinese Social Media Content Creation & Management Chinese Advertisement | Media Buy
THE CHALLENGE
Being unable to market their products and tour to local Chinese audiences because of language barriers and cultural differences.
OUR APPROACH
Leveraging high-quality content creation and a WeChat traffic network covering 90% of Vancouver Island’s Chinese community to drive targeted traffic and boost sales for Hudson’s Bay gala.
RESULTS
800+ Leads to Wechat Groups
50,000 Article Views
$ 20,000 Sales
2021 UVic Incoming Students Welcome Event
Event Campaign Management
THE SCOPE
Chinese Marketing Strategy｜Chinese Social Media Content Creation & Management Chinese Advertisement | Flyer Design & Distribution
THE CHALLENGE
The lack of a comprehensive guide for incoming UVic students, covering all aspects of settling on the island, including accommodation, transportation, daily living, and academic preparation.
OUR APPROACH
We provide comprehensive media resources, including student handbooks and materials for the orientation event, and partner with local businesses to offer welcome packages, helping students adapt to island life and studies.
RESULTS
500+ Flyer distributed
2,000+ Article Views
50+ Event participants
Sing! China 2022’s Victoria Division Recruitment and Competition
Event Campaign Management
THE SCOPE
Influencer Marketing Strategy | Influencer Campaign Coordination
THE CHALLENGE
The challenge of this event lies in effectively recruiting talented local Chinese participants while fostering strong engagement within the Victoria Chinese community.
OUR APPROACH
We leverage targeted content creation and promotion through WeChat and Little Red Book, reaching over 90% of the local Chinese community, while securing significant sponsorships through strong partnerships with local businesses.
RESULTS
6000+ Article Views
10,000+ Media Impression Per campaign
$ 5,2000 Total Sponsorship Amount
