Royal Roads University
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Royal roads university
The scope
Chinese Marketing Strategy｜Chinese WeChat Content Creations
The challenge
Being unable to market Canadian postsecondary education to local Chinese audiences because of language barriers and cultural differences.
Our approach
Our content strategy was updated to use appealing students and alumni stories and interesting university news to engage potential students. Delivering content with articles and videos increases followers significantly.
Results
Followers within 1 year
0
+
New Followers within 3 months
+
0
%
Engagement
+
0
%